In a post-ABM world, using data to personalize a user’s entire journey with your brand is key to turning prospects into customers and customers into evangelists. Here’s how Marketing, Sales, and Customer Success can use data to personalize their efforts.
Read up on five cloud market trends that will shape the cloud industry in 2020 and beyond.
Cloud-native metrics give sales and marketing teams a granular view into how target accounts are using and expanding their cloud environment. Intricately recently partnered with the International Data Corporation (IDC) to combine their qualitative market research with the usage metrics that Intricately provides.
Aaron Lockhart of Limelight sat down with the Intricately team to share the role that data plays in his team’s efforts for prospecting and prioritization, and the strategies he uses to empower his sales teams to be successful.