Intricately Blog

Insights, Best Practices and News from our Team
Matt Hogan
December 17, 2018
3 minutes

How to Utilize Intricately’s Smart Lists

Sales and marketing teams utilize our Smart List feature to tap into our proprietary usage and spend intelligence to power their account-based marketing, territory planning and more.

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Matt Hogan
December 12, 2018

The Role of Today’s Product Marketer

Understanding the role of product marketing starts with understanding the skills, deliverables and KPIs of a product marketer. Discover how to find or be a successful product marketer at any organization.

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Matt Hogan
December 11, 2018
4 minutes

How to Set Up an Account Based Marketing Team

Establishing the roles and goals of your account based marketing team is the key to success in your ABM transformation. Discover how to set up your ABM team by aligning it around creating a list of accounts, developing strategies and tactics and analyzing results.

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Matt Hogan
December 5, 2018
4 minutes

5 Ways Marketing Teams Utilize Intricately’s Data

Intricately’s data is used by some of the biggest cloud marketing teams to guide them to better answers when conducting competitive intelligence, market analysis, qualifying leads, and so much more.

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Matt Hogan
December 3, 2018
6 minutes

The Comprehensive Guide to Conducting a Strategic Market Analysis

How do you actually conduct a market analysis? It’s a question a lot of marketers have. We explain what a marketing analysis is, how to do a market analysis, and the questions it should answer for your business.

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Matt Hogan
November 28, 2018

The Tale of Two Types of Technical Marketers

Technical marketing is a new role within a marketing organization and it seems to have created a divide in job descriptions. Here we talk about the two types of technical marketers and the role these technical marketers can play within your organization.

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