The Data Engine for Marketing Excellence

Use our data to better understand your Ideal Customer Profile, Target Account Universe, and plan your Go to Market Strategy.

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Total Addressable Market Planning

Typical market research relies on firmographic and basic technographic data to understand target markets and ideal customer profiles.

Our data, however, is straight-from-the-source, original data that gives you insights into your target markets. For example:

Which companies are spending > $50k/mo on content delivery (CDN) services?
Which companies are running on legacy infrastructure and investing in containerization or DevOps?
What are all the companies with GTM deployments that will hit their annual renewal date within the next 90 days?

Market Segmentation Like Never Before

bullseye

Your Ideal Customer Profile

Instead of waiting for inbound leads, plan your marketing and develop content around converting the best accounts.

Marketers use our data to:

Create ideal customer profiles based on actual cloud usage
Forecast revenue and adoption by  companies who fit the profile
Deliver content based on target accounts, not personas

Predict Inbound Leads

demorequest

Target Account Planning & Execution

It’s time for Marketing and Sales to align around accounts.

With our spend intelligence, Marketing and Sales can join forces to focus on markets and companies that need your product and have the budget to buy.

To align Marketing with Sales:

Forecast your marketing returns by aligning with sales around a list of accounts that have a need and budget to buy
Plan full-funnel campaigns based on your list of target accounts
Execute campaigns and playbooks with informed insights based on having the right data

Data-Driven Sales and Marketing Alignment

alignment

contact Sales to Learn More

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