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Product
Product Overview
Intricately Enterprise
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DATA
OUR DATA
About Intricately
How intricately Works
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Use cases
USE CAsES
Department
Marketers
Sales
C-Suite
Industry
Cloud Hosting
Data Centers
Content Delivery
Cloud Security
Use-case
Market Analysis
Competitive Intelligence
Account Based Marketing
PRICING
Resources
RESOURCES
cloud market reports
customer stories
selling in the cloud podcast
webinars
blog
Building an icp
CLoud market reports
customer stories
selling in the cloud podcast
Account-Based Academy
NEW
webinars
Blog
Whitepaper
NEW
CLOUD MARKET REPORTS
NEW
CUSTOMER stories
selling in the cloud podcast
Account-based academy
WEBINARS
Blog
Whitepapers
NEW
NEW
Download Now: The Rise Of AI-Assisted Sales Tools
Market conditions are driving increased investment in revenue efficiency software. HG Insights’ Technology Intelligence reveals that Fortune 100 companies have started to invest heavily in AI-assisted sales tools to help streamline processes — and investment continues to grow.
NEW
Account-Based Academy
Find everything you need to build an actionable and targeted go-to-market program.
NEW
Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data
A conversation on sales and marketing alignment, the role of data in customer journeys, initiating culture change at large enterprises, and much more.
NEW
Webinar: Using Cloud Footprint Data to Build Go-to-Market Strategy
How Intricately data can accelerate your go-to-market strategy and drive revenue
NEW
How Lacework Drove 300% Revenue Growth Through A Data-Driven ICP Model
See how Intricately fuels growth at cybersecurity unicorn Lacework.
NEW
Prospect Prioritization: How Intricately Solves the #1 Problem for Cloud Sellers
Explore what applications can reveal about a company's digital footprint, and using application infrastructure to better understand the cloud market as a whole.
NEW
Intricately's 2021 Cloud Marketing Maturity Study
Assess the maturity of your cloud marketing program and unlock new revenue. Understand the proven impact of adopting a Next-Generation Account-Based Revenue Strategy and the steps you need to take to get there.
I WANT TO...
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Building an iCP
Calculate My Intricately ROI
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SCHEDULE A DEMO
PODCASTS
Calculate My Intricately ROI
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Webinars
Calculate My Intricately ROI
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Talk to Our Team
SCHEDULE A DEMO
CUSTOMER SERVICES
Calculate My Intricately ROI
Compare Plans
Talk to Our Team
SCHEDULE A DEMO
cloud market reports
Calculate My Intricately ROI
Compare Plans
Talk to Our Team
SCHEDULE A DEMO
Whitepapers
Calculate My Intricately ROI
Compare Plans
Talk to Our Team
SCHEDULE A DEMO
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REQUEST A DEMO
Product
Product
Product Overview
Intricately Enterprise
Intricately App
DATA
OUR DATA
About Intricately
How intricately Works
Available Datapoints
REQUEST DEMO
Use cases
USE CAsES
Department
Marketers
Sales
C-Suite
Industry
Cloud Hosting
Data Centers
Content Delivery
Cloud Security
Use-case
Market Analysis
Competitive Intelligence
Account Based Marketing
PRICING
Resources
RESOURCES
cloud market reports
customer stories
selling in the cloud podcast
webinars
blog
Building an icp
CLoud market reports
customer stories
selling in the cloud podcast
Account-Based Academy
NEW
webinars
Blog
Whitepaper
NEW
CLOUD MARKET REPORTS
NEW
CUSTOMER stories
selling in the cloud podcast
Account-based academy
WEBINARS
Blog
Whitepapers
NEW
NEW
Download Now: The Rise Of AI-Assisted Sales Tools
Market conditions are driving increased investment in revenue efficiency software. HG Insights’ Technology Intelligence reveals that Fortune 100 companies have started to invest heavily in AI-assisted sales tools to help streamline processes — and investment continues to grow.
NEW
Account-Based Academy
Find everything you need to build an actionable and targeted go-to-market program.
NEW
Carol Carpenter, CMO of VMware, on Aligning Cloud Marketing and Sales Teams to Operationalize Data
A conversation on sales and marketing alignment, the role of data in customer journeys, initiating culture change at large enterprises, and much more.
NEW
Webinar: Using Cloud Footprint Data to Build Go-to-Market Strategy
How Intricately data can accelerate your go-to-market strategy and drive revenue
NEW
How Lacework Drove 300% Revenue Growth Through A Data-Driven ICP Model
See how Intricately fuels growth at cybersecurity unicorn Lacework.
NEW
Prospect Prioritization: How Intricately Solves the #1 Problem for Cloud Sellers
Explore what applications can reveal about a company's digital footprint, and using application infrastructure to better understand the cloud market as a whole.
NEW
Intricately's 2021 Cloud Marketing Maturity Study
Assess the maturity of your cloud marketing program and unlock new revenue. Understand the proven impact of adopting a Next-Generation Account-Based Revenue Strategy and the steps you need to take to get there.
I WANT TO...
Calculate My Intricately ROI
Compare Plans
Talk to Our Team
SCHEDULE A DEMO
Building an iCP
Calculate My Intricately ROI
Compare Plans
Talk to Our Team
SCHEDULE A DEMO
PODCASTS
Calculate My Intricately ROI
Compare Plans
Talk to Our Team
SCHEDULE A DEMO
Webinars
Calculate My Intricately ROI
Compare Plans
Talk to Our Team
SCHEDULE A DEMO
CUSTOMER SERVICES
Calculate My Intricately ROI
Compare Plans
Talk to Our Team
SCHEDULE A DEMO
cloud market reports
Calculate My Intricately ROI
Compare Plans
Talk to Our Team
SCHEDULE A DEMO
Whitepapers
Calculate My Intricately ROI
Compare Plans
Talk to Our Team
SCHEDULE A DEMO
LogIn
REQUEST A DEMO
Account Based Marketing glossary
Definitions for the most important terminology and companies in account based marketing
Most Popular Terms (Alphabetical Order)
1:1 Marketing
1st Party Data
2nd Party Data
3rd Party Data
ABM Lite (one-to-few)
API
Account Penetration
Account-Based Marketing
Account-based Selling
Affiliate Marketing
Annual Recurring Revenue (ARR)
Attribution
Attribution Model
Automated Lead Routing
Awareness Phase
BOFU
Backlink
Behavioral Data
Big Data
Brand marketing
Buyer Persona
CMS (Content Management System)
CRM
CRM (customer relationship management)
Campaign
Case Study
Cause Marketing
Churn Rate
Cloud Marketing
Cloud Productivity Partner
Commitment Phase
Content Syndication
Contextual Intent
Conversion Path
Conversion Rate Optimization (CRO)
Cookie-Based Targeting
Cost Per Acquisition (CPA)
Cost Per Action (CPA)
Cost Per Lead CPL
Data Cleansing
Data Enrichment
Data Governance
Data Management
Data Managemet Platform (DMP)
Data Warehouse
Database Marketing
Demand-Side Platform (DSP)
Digital Asset Management
Direct Marketing
Domain Reputation
Double Opt-In
Evaluation Phase
Field marketing
Firmographic Data
GDPR
Gated Content
Guest Post
IP-based Targeting
Ideal Customer Profile
In-home Marketing
Inbound Marketing
Influencer Marketing
Intent Data
Interest Phase
Key Accounts
Key Performance Indicator (KPI)
Lead Generation
Lead Nurturing
Lead Qualification
Lead Quality
Lead Scoring
Lead-to-Account Mapping
Lifetime Customer Value (LTV)
MOFU
Magic Quadrant
MarTech
Market Analysis
Market Penetration
Market Research
Market Segmentation
Market Share
Marketing Automation Platform (MAP)
Marketing Campaign
Marketing Clouds
Marketing Qualified Account
Marketing Qualified Lead
Marketing Stack
Marketing Strategy
Match Rate
Microsite
Named Accounts
Native Advertising
No-Follow Link
Omnichannel
Out-of-Home Marketing
Outbound Marketing
Owned Accounts
Passive Sales
Path to Purchase
Pipeline Acceleration
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