Account-based Marketing (ABM) or key account marketing is an alternative B2B marketing approach in which the sales and marketing teams align to target key accounts and deepen engagement through personalized marketing.
Meeting your date in person to develop a legitimate relationship as opposed to taking their dating profile as 100% truth.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Most companies don’t have a formal competitive intelligence process...which means you could get a leg up on them by simply setting up a successful competitive intelligence process at your company.