ABM Lite or “cluster marketing” is used to target similar accounts using strategic ABM one-to-one methods. ABM Lite can be more flexible than traditional strategic one-to-one marketing, as it is more personalized than ABM but has the potential to convert more accounts than one-to-one marketing.
A group of 4-6 friends at Six Flags that all like the same kind of rides.Back to Glossary
Intricately has conducted an analysis of Symantec Corporation’s Cloud (formerly Message Labs) product and wider product suite, which includes its Web Application Firewall (WAF), Anti-Spam Solution and Norton AntiVirus solutions.
We wanted to learn more about who’s using Armor and how, so we dove into our Intricately data to find answers.
Intricately has conducted an analysis of Fortinet’s customer base, which draws on data from its Web Application Firewall (WAF) product FortiWeb, to identify key trends and competitive insights to inform future growth strategy.