Account-based selling (ABS) is a B2B multi-channel sales strategy aimed at pursuing key target accounts. ABS is more famously known as Account Based Marketing (ABM), as this strategy effectively aligns the sales and marketing teams.
Inviting people to your birthday party based on their party attendance track record.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Most companies don’t have a formal competitive intelligence process...which means you could get a leg up on them by simply setting up a successful competitive intelligence process at your company.