Attribution in marketing refers to the act of identifying events or user actions that in some way lead to the desired outcome, typically a conversion. These identified events (or combination of events) are then assigned a certain value based on the strength of their influence.
The rare event when teachers grade group projects based on individual contribution.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.