Big Data refers to a vast, complex set of data derived from several new sources that marketers use to glean deeper insights about a market. Big Data is said to include the three Vs, meaning it contains large volumes of data with a wide variety and is sourced at an increasingly higher velocity.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.