A Buyer Persona is a highly detailed fictional representation of the individual or company that would most benefit from your solution. The Buyer Persona is based on behavioral data, technographics, and firmographics.
The M.A.S.H. game from grade school.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.