Cause marketing refers to a for-profit brand partnering with a non-profit to promote a cause. Cause marketing can also refer to a for-profit company promoting a cause of their own.
Helping an old lady with her grocery cart to impress the cute girl in the parking lot.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.