The Commitment Phase or Post-Purchase Phase, is the phase of the sales funnel after the customer has purchased your product. The goal for ABM marketers is to keep customers in the Commitment Phase engaged with the brand so they are open to purchasing another solution from the company in the future.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.