Cost per acquisition (CPA), also known as Cost Per Action, is a digital marketing metric used to calculate the cost of each individual action that leads to a desired conversion. Conversions include downloads, registrations, signups, and payments. This conversion method can be more cost-effective than other methods because you only pay the leads or sales you get.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
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