Cost Per Action (CPA), also known as Cost Per Acquisition, is a digital metric that calculates the cost of user action that leads to the desired conversion. Conversions include downloads, registrations, signups, and payments. This conversion method can be more cost-effective than other methods because you only pay the leads or sales you get.
Paying to play arcade games one quarter at a time.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Most companies don’t have a formal competitive intelligence process...which means you could get a leg up on them by simply setting up a successful competitive intelligence process at your company.