Cost Per Lead (CPL) is a metric used to measure whether the ABM marketing campaigns used to generate new leads are cost-effective. CPL can be calculated by dividing the dollar value spent by the number of leads generated (Ex: $5,000/50 = $100).
Reflecting on whether it was worth it to invite your in-laws to dinner.Back to Glossary
We wanted to learn more about who’s using Armor and how, so we dove into our Intricately data to find answers.
Intricately has conducted an analysis of Fortinet’s customer base, which draws on data from its Web Application Firewall (WAF) product FortiWeb, to identify key trends and competitive insights to inform future growth strategy.
Netlify empowers developers and their teams to build and run websites more easily using a new approach to web hosting, comprising a robust yet flexible set of cloud-based tools. What makes them so successful?