Cost Per Lead CPL

Cost Per Lead (CPL) is a metric used to measure whether the ABM marketing campaigns used to generate new leads are cost-effective. CPL can be calculated by dividing the dollar value spent by the number of leads generated (Ex: $5,000/50 = $100).

In other words...

Reflecting on whether it was worth it to invite your in-laws to dinner.

Back to Glossary
More From The Blog

The Guide to Becoming (or Hiring) a Demand Generation Specialist

The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.

Matt Hogan
May 16, 2019

A Sales Team’s Guide to Competitive Intelligence

Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.

Matt Hogan
April 30, 2019

Join Intricately at SiriusDecisions Summit 2019

Team Intricately is headed to SiriusDecisions Summit 2019! See what we’ll be up to including our case study with Snowflake and our $1,000 cash giveaway.

Team Intricately
April 23, 2019