CRM (customer relationship management) is a system created to help businesses manage customer relationships and organize customer data and insights. CRM systems are crucial in B2B marketing, as they can store valuable information about accounts, leads, and sales opportunities.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.