CRM (customer relationship management) is a system created to help businesses manage customer relationships and organize customer data and insights. CRM systems are crucial in B2B marketing, as they can store valuable information about accounts, leads, and sales opportunities.
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In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.