A Data Management Platform (DMP) collects and organizes 1st, 2nd, and 3rd Party Data from multiple sources into market segments. Once organized, DMP systems make this data available to other systems, including Supply-side Platforms and Demand-Side Platforms for use in digital marketing.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.