The Evaluation Phase is the phase in the sales funnel where customers make final decisions about whether they plan to make a purchasing decision. In ABM marketing, this the time where the sales team works closely with key decision makers to guide the purchasing process and close the sale.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Most companies don’t have a formal competitive intelligence process...which means you could get a leg up on them by simply setting up a successful competitive intelligence process at your company.