Lead Nurturing is the process of developing deeper relationships with leads through social selling, email marketing, and other ABM strategies to guide leads through the buyer’s journey. Lead Nurturing typically begins with content marketing immediately after a prospect has entered the Awareness Phase.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.