Lead Scoring is a method of measuring Lead Quality or the expected ROI of an account. Lead Scoring helps prioritize accounts so sales and marketing teams know where to focus their efforts. Lead scoring is beneficial in ABM because it ensures sales and marketing teams are working on accounts with the highest expected ROI.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.