Lead-to-Account Mapping is the process of documenting the path of a prospect from a lead to an account. Lead-to-Account Mapping is made easy by SaaS companies, but it is possible to perform Lead-to-Account Mapping manually.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.