Lifetime Customer Value (LTV) refers to the net revenue a company can predict will result from a particular customer relationship over the course of their lifetime.
Comparing the cost of that cold press juicer to the number of single-serve juices you currently purchase from the market on the corner.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.