Market Research refers to the in-depth research marketers perform to gain a deeper understanding of a target market and its potential customers. Market research typically includes analysis of potential customers, competitors, pricing, products, demographics, market sectors, and more.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.