Market Segmentation is the process of dividing a large umbrella market into segments that share similar behaviors, pain points, desires, and other data points. Market Segments are traditionally identified using four factors: the segment can be clearly identified; the segment is large enough; the segment is accessible for promotional purposes; the segment is an appropriate fit based on the goals and resources of the company. Market Segmentation strategies are usually based on behavioral, demographic, psychographic, geographic, technographic, and firmographic data.
Separating your Skittles by color.Back to Glossary
Intricately has conducted an analysis of Symantec Corporation’s Cloud (formerly Message Labs) product and wider product suite, which includes its Web Application Firewall (WAF), Anti-Spam Solution and Norton AntiVirus solutions.
We wanted to learn more about who’s using Armor and how, so we dove into our Intricately data to find answers.
Intricately has conducted an analysis of Fortinet’s customer base, which draws on data from its Web Application Firewall (WAF) product FortiWeb, to identify key trends and competitive insights to inform future growth strategy.