Market Segmentation

G2 Momentum Leader Winter 2024
G2 Easiest Setup Winter 2024 Enterprise | Marketing Account Intelligence
G2 Winter 2024 High Performer Mid-Market
G2 Easiest to do Business With Fall 2023

Market Segmentation

Market Segmentation is the process of dividing a large umbrella market into segments that share similar behaviors, pain points, desires, and other data points. Market Segments are traditionally identified using four factors: the segment can be clearly identified; the segment is large enough; the segment is accessible for promotional purposes; the segment is an appropriate fit based on the goals and resources of the company. Market Segmentation strategies are usually based on behavioral, demographic, psychographic, geographic, technographic, and firmographic data.

What do we mean by this?

Separating your Skittles by color.

Market Segmentation

Trusted by Global Business Innovators

Equinix
Five9 Logo
NetApp
commercetools
Hewlett_Packard_Enterprise
Cisco_logo