A Marketing Qualified Account is an account that has engaged the company or owner of the account to an extent that they can be considered ready to be pitched a sale. Not to be confused with Marketing Qualified Leads (MQL), MQA refers to an entire account that is ready to be handed off to the sales team.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.