A Marketing Qualified Lead is a lead that has a higher chance of becoming a customer than other leads. Marketing Qualified Leads are determined by the qualifying factors a marketing team chooses. The qualifying factors guide the behavioral analysis process, as users are deemed MQLs according to their user behavior, demographics, and interests.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.