MarTech is the area of CRM where marketers use technology to automate tasks and increase data-driven decision making with the ultimate goal of nurturing leads, measuring campaign success, and personalizing the customer experience.
When the stars align.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.