Match Rate

A Match Rate is a metric for calculating how much of a company’s data set “matches” or overlaps with the data in online ad tools.

In other words...

When you’re talking with a friend and you jinx each other by saying the same word at the same time.

Back to Glossary
More From The Blog

Start-Ups Choose Armor for Cloud Security

We wanted to learn more about who’s using Armor and how, so we dove into our Intricately data to find answers.

Matt Hogan
July 15, 2019

Fortinet: Analyzing Fortinet's WAF Customers and Competitors

Intricately has conducted an analysis of Fortinet’s customer base, which draws on data from its Web Application Firewall (WAF) product FortiWeb, to identify key trends and competitive insights to inform future growth strategy. 

Matt Hogan
July 8, 2019

Netlify: The New Player in an Old Market

Netlify empowers developers and their teams to build and run websites more easily using a new approach to web hosting, comprising a robust yet flexible set of cloud-based tools. What makes them so successful?

Matt Hogan
July 3, 2019