A Match Rate is a metric for calculating how much of a company’s data set “matches” or overlaps with the data in online ad tools.
What do we mean by this?
When you’re talking with a friend and you jinx each other by saying the same word at the same time.
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
