A Microsite is a branded webpage that exists separate from a brand’s actual website. Microsites typically have their own domain or subdomain and are designed to showcase a brand’s knowledge, expertise or unique perspective on a brand vertical. Microsites are beneficial for expanding beyond the creative limitations set by the full site, while also providing more focus on a specific product, service, or other brand entity.
That weird thing Redwood trees do where they go grow together-but-separate as “twin trees”.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.