A Microsite is a branded webpage that exists separate from a brand’s actual website. Microsites typically have their own domain or subdomain and are designed to showcase a brand’s knowledge, expertise or unique perspective on a brand vertical. Microsites are beneficial for expanding beyond the creative limitations set by the full site, while also providing more focus on a specific product, service, or other brand entity.

What do we mean by this?

That weird thing Redwood trees do where they go grow together-but-separate as “twin trees”.