MOFU stands for Middle-of-Funnel. When an account is considered MOFU, they are aware of the brand and are now primed to move from prospect to lead and receive more information about the product or solution through.
When you walk by an old classmate on the street and strike up a conversation.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Most companies don’t have a formal competitive intelligence process...which means you could get a leg up on them by simply setting up a successful competitive intelligence process at your company.