Named accounts or “target accounts” are a type of owned account that have been hand-selected by a member of the sales team. Named accounts are hand-selected because their potential value has been identified and therefore sought out. Named accounts are often considered Tier 1 or Tier 2 accounts.
The kids you choose first to be on your team in P.E. because of their unmistakable batting and in-fielding skills.
Named account marketing is often referred to as account-based marketing. This is because these accounts are highly targeted and require personalized marketing efforts to penetrate them, and nurture them through the entire marketing and sales process.
Named account marketing involves:
In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.