Named Accounts

Named accounts or “target accounts” are a type of owned account that have been hand-selected by a member of the sales team. Named accounts are hand-selected because their potential value has been identified and therefore sought out. Named accounts are often considered Tier 1 or Tier 2 accounts.

In other words...

The kids you choose first to be on your team in P.E. because of their unmistakable batting and in-fielding skills.

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