Owned Accounts refer to an account that has been assigned to your sales team to focus on. Technically, all ABM accounts should be owned accounts, which is why marketers often call owned accounts simply “accounts”.
All the family members you should spend time with because they’re assigned to you.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Most companies don’t have a formal competitive intelligence process...which means you could get a leg up on them by simply setting up a successful competitive intelligence process at your company.