The Path to Purchase is the series of channels and platforms that a customer experiences on their path to conversion.
The intersections you pass or turn onto on your way to your destination.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.