Pipeline Acceleration

Pipeline Acceleration is the strategy an ABM team uses to speed up the process of an account going through the sales funnel. The goal of Pipeline Acceleration is to increase revenue more efficiently.

In other words...

Driving to work instead of biking to work because this is no day for leisure.

Pipeline Acceleration Tactics

As mentioned above, pipeline acceleration is the use of multiple strategies and tactics to generate revenue faster. Some pipeline acceleration tactics include:

  • Ongoing marketing nurture
  • The use of marketing collateral and thought leadership pieces to build trust
  • Using social proof like case studies, video interviews, and more
  • Account based ads on networks like Google and LinkedIn
  • Behavioral-based targeting and alerts

Back to Glossary
More From The Blog

Top APM companies of 2020

Matt Hogan
February 27, 2020

Four Trends That Will Define APM in 2020

In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.

Matt Hogan
February 18, 2020

Why Every Company Should Invest in APM

Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.

Matt Hogan
February 10, 2020

Learn How To Grow Faster with Intricately