Product Marketing refers to the process of bringing a product to market and managing its progress once it’s in the market. Product Marketing is a crucial step for any new tangible product. The Product Marketing team usually work between and with sales, marketing, and product development teams to optimize the market’s adoption and usage of the product.
The pageantry of a prize being introduced on a game show, gown-clad game show girl and all.
Back to GlossaryIn this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.