Relationship Marketing refers to the type of marketing beyond intrusive advertising that, instead, leverages technology to manage customer relationships and guide customers toward relevant content and solutions.
When the guy at the Apple store walks you through the features of the new iPhone while asking you about your day, instead of leaving you to your own devices.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.