Relationship Marketing refers to the type of marketing beyond intrusive advertising that, instead, leverages technology to manage customer relationships and guide customers toward relevant content and solutions.
When the guy at the Apple store walks you through the features of the new iPhone while asking you about your day, instead of leaving you to your own devices.
Back to GlossaryIn this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.