Return On Investment (ROI) is the ratio between the cost of an investment and the profit returned on that investment. ROI is used to measure the effectiveness of a sales or marketing strategy in terms of generating revenue. ROI is typically expressed as a percentage.
Determining whether it’s worth it to brave the crowds at a ski resort on a bluebird powder day.
Back to GlossaryIn this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.