The Revenue Team is a team within an ABM department that aligns sales and marketing under one goal: growth. The Revenue Team is focused solely on growth through lead generation, lead nurturing, and conversions at all stages of the sales funnel.
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In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.