A Sales Process is a formal, repeatable procedure for B2B selling that salespeople use to guide a prospect from the awareness phase to the commitment phase. A sales process is often referred to as a “roadmap”, as it takes the prospect on a journey through the sales funnel.
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In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.