Social selling is a long-game ABM strategy where salespeople leverage social media platforms (LinkedIn, Facebook, and Twitter) to build meaningful relationships and connect with new leads by engaging with insights, thereby selling from a more authentic position.
Being the new guy at an open mic and making friends with the other performers over time. This leads to a paid gig you never saw coming.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.