Social selling is a long-game ABM strategy where salespeople leverage social media platforms (LinkedIn, Facebook, and Twitter) to build meaningful relationships and connect with new leads by engaging with insights, thereby selling from a more authentic position.
Being the new guy at an open mic and making friends with the other performers over time. This leads to a paid gig you never saw coming.Back to Glossary
In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.