Strategic ABM (one-to-one)

Strategic ABM is the classic marketing strategy where the sales team identifies the most valuable accounts and constructs one-to-one, highly personalized marketing approaches.

In other words...

Picking the most beautiful flowers in the garden for the bouquet.

Back to Glossary
More From The Blog

Top APM companies of 2020

Matt Hogan
February 27, 2020

Four Trends That Will Define APM in 2020

In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.

Matt Hogan
February 18, 2020

Why Every Company Should Invest in APM

Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.

Matt Hogan
February 10, 2020

Learn How To Grow Faster with Intricately

GET YOUR PERSONALIZED DEMO