The Target Account List (TAL) is a list of best-fit accounts ABM marketers use to identify and target companies they want to convert. TALs are organized with top priority accounts listed first (i.e. accounts with the most revenue potential).
The list of people statistically more likely to say yes if you ask them out.
Back to GlossaryIn this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.
