Technical Marketing is a type of marketing that focuses on explaining complex topics and how they work to impress a market or market segment that is highly knowledgeable about the topic. While Technical Marketing strategies are often part of Product Marketing efforts, these types of marketing are fundamentally different.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.