Technographic Data is a market segmenting tools that captures the hardware and software companies are using to operate their business. This could include CRM software, analytics tools, and payment platforms. Understanding technographic data is crucial to successful ABM and competitive intelligence strategies.
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Read up on five cloud market trends that will shape the cloud industry in 2020 and beyond.
Cloud-native metrics give sales and marketing teams a granular view into how target accounts are using and expanding their cloud environment. Intricately recently partnered with the International Data Corporation (IDC) to combine their qualitative market research with the usage metrics that Intricately provides.
Aaron Lockhart of Limelight sat down with the Intricately team to share the role that data plays in his team’s efforts for prospecting and prioritization, and the strategies he uses to empower his sales teams to be successful.