Technographic Data is a market segmenting tools that captures the hardware and software companies are using to operate their business. This could include CRM software, analytics tools, and payment platforms. Understanding technographic data is crucial to successful ABM and competitive intelligence strategies.
In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.
