Technographic Data is a market segmenting tools that captures the hardware and software companies are using to operate their business. This could include CRM software, analytics tools, and payment platforms. Understanding technographic data is crucial to successful ABM and competitive intelligence strategies.
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The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.