The Target Account List (TAL) is a list of best-fit accounts ABM marketers use to identify and target companies they want to convert. TALs are organized with top priority accounts listed first (i.e. accounts with the most revenue potential).
The list of people statistically more likely to say yes if you ask them out.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.