Trade Show Marketing is a type of marketing that involves presenting your company and marketing your products at trade shows. Trade Show Marketing implements many ABM marketing and promotional strategies including (but not limited to): social selling, in-person or micro-events, video marketing, experiential marketing, direct mail marketing, demos, email marketing, and targeted advertising.
chatting up fellow participants and attendees at a science fair in the hopes of getting the people's choice ribbon.
Back to GlossaryIn this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.
Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.
