Trade Show Marketing is a type of marketing that involves presenting your company and marketing your products at trade shows. Trade Show Marketing implements many ABM marketing and promotional strategies including (but not limited to): social selling, in-person or micro-events, video marketing, experiential marketing, direct mail marketing, demos, email marketing, and targeted advertising.
chatting up fellow participants and attendees at a science fair in the hopes of getting the people's choice ribbon.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.