Trade Show Marketing

Trade Show Marketing is a type of marketing that involves presenting your company and marketing your products at trade shows. Trade Show Marketing implements many ABM marketing and promotional strategies including (but not limited to): social selling, in-person or micro-events, video marketing, experiential marketing, direct mail marketing, demos, email marketing, and targeted advertising.

In other words...

chatting up fellow participants and attendees at a science fair in the hopes of getting the people's choice ribbon.

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