Trade Show Marketing

Trade Show Marketing is a type of marketing that involves presenting your company and marketing your products at trade shows. Trade Show Marketing implements many ABM marketing and promotional strategies including (but not limited to): social selling, in-person or micro-events, video marketing, experiential marketing, direct mail marketing, demos, email marketing, and targeted advertising.

In other words...

chatting up fellow participants and attendees at a science fair in the hopes of getting the people's choice ribbon.

Back to Glossary
More From The Blog

5 Cloud Market Trends Shaping the Industry in 2020

Read up on five cloud market trends that will shape the cloud industry in 2020 and beyond.

Intricately Market Analysts
June 3, 2020

Revenue Isn’t the Whole Picture: Cloud-Native Metrics in a Cloud-Centric World [Webinar Recap]

Cloud-native metrics give sales and marketing teams a granular view into how target accounts are using and expanding their cloud environment. Intricately recently partnered with the International Data Corporation (IDC) to combine their qualitative market research with the usage metrics that Intricately provides.

Team Intricately
May 29, 2020

Limelight Networks’ Aaron Lockhart Shares His Playbook For Success, Plus Advice And Predictions For SOPS Leaders

Aaron Lockhart of Limelight sat down with the Intricately team to share the role that data plays in his team’s efforts for prospecting and prioritization, and the strategies he uses to empower his sales teams to be successful.‍

Sarah E. Brown
May 27, 2020