Unique Selling Proposition (USP) is the specific value a company has that separates them from the competition. A strong USP helps customers understand what the company can offer them.
The primary issue a presidential candidate champions throughout their campaign.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Deep dive into how sales teams can use competitive intelligence throughout the sales cycle to plan, prospect, and build relationships strategically.