Data Management Platform (DMP) includes products designed to support the ingestion, management, and integration of both 1st and 3rd-party data feeds commonly used in the Ad Targeting industry to manage billions of user engagements.
Buyers are businesses that have deployed the product. Intricately monitors product adoption world-wide and groups domains belonging to the same buyer to ensure the buyer counts for a product are not inflated.
Product growth is directly tied to a product’s customer growth and the number of net-new customers a product has gained over the past 12 months.
Product market share is calculated by looking at spend by customer to understand the product’s overall market penetration and % market ownership. The total number of buyers and the product’s average deal size or Average Contract Value (ACV) has the biggest influence on a product’s market share.
The total number of applications we see the buyer operating. Intricately monitors neary 1B (that’s 1 billion) applications world-wide. Applications are the digital DNA of a business and tell us a lot about the types of investments a business is making globally.
The total number of products a buyer has purchased. Intricately monitors the digital relationship between buyers and sellers to identify over 20,000 distinct products. The products a company has purchased says a lot about a company’s growth, objectives, and direction.
Products provide services and solutions to their customers across a large number of product categories. Intricately tracks over 20,000 distinct products from Cloud Hosting to Advertising. Sign in to access all the products Intricately tracks.
The growth (or decline) in spend over the past 12 months. The amount a company increases (or decreases) their product spend can tell a data analyst a lot about the company’s overall growth trajectory.
Spend Potential, or IT budgeting, represents a buyer’s ability to spend on IT Infrastructure. Spend Potential is superior way to size a business, especially in the scenarios where employee count falls short.