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Account-Based Academy

Ideal Customer Profile (ICP)

By Team Intricately · April 26, 2021  · 10 minute read
No matter how large or small your organization is, aligning sales and marketing teams on an outbound strategy can be challenging. The Ideal Customer Profile (ICP) lays the foundation for your go-to-market motions by identifying, sourcing, and prioritizing your best prospects.

What is an ideal customer profile (ICP)?

What are the benefits of establishing an Ideal Customer Profile?

Creating Your First Ideal Customer Profile: 5 Easy Steps

Supercharge your sales process with account-based marketing.

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