Product Qualified Lead is the SaaS industry’s response to issues with MQL. Because customers have an enormous amount of content available to them when making a purchasing decision, their overwhelm may move the prospect down the sales funnel. The solution? Get them to stop reading and instead try the product. PQL refers to a prospect who has demonstrated a real interest in the product by signing up for a demo or free trial period.
The person who actually stops at the perfume kiosk to smell a scent strip.Back to Glossary
In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.