Product Qualified Lead is the SaaS industry’s response to issues with MQL. Because customers have an enormous amount of content available to them when making a purchasing decision, their overwhelm may move the prospect down the sales funnel. The solution? Get them to stop reading and instead try the product. PQL refers to a prospect who has demonstrated a real interest in the product by signing up for a demo or free trial period.
The person who actually stops at the perfume kiosk to smell a scent strip.Back to Glossary
The demand generation role is increasingly become a critical piece to marketing and sales success. See how to hire or get a role as a demand generation specialist now.
Most companies don’t have a formal competitive intelligence process...which means you could get a leg up on them by simply setting up a successful competitive intelligence process at your company.